THE CHALLENGE
You’ve got the talent. You’ve got the drive. But you believe without sponsorship, you’re stuck racing where you can afford instead of where you belong.
The truth? Sponsorship isn’t just about creating a pitch deck. It takes expertise in physical training, mental conditioning, brand development, financial planning, and more. And most racers have no idea where to start.
I’m Lyn St. James (7x Indianapolis 500, Indy 500 Rookie of the Year, IMSA winner, Le Mans competitor). I’ve spent 40+ years in professional racing, and I know exactly what it takes to secure sponsorship and succeed at the highest levels.
Next Level for Racers connects you with the best experts in the industry – for FREE.
That’s right. No membership fees. No gatekeeping. Just direct access to the professionals who can take your racing career to the next level.
THE SOLUTION
WHAT YOU GET
- Sponsorship Training & Coaching
- Physical & Mental Fitness for Racers
- Brand Development & Social Media
- Financial Planning & Business Strategy
- Legal Protection
- Insurance
- Technical Training
- Safety Equipment & Protocols
- PLUS:
- Virtual podcasts and workshops
- Regular newsletters with insider knowledge
- A community of professionals who understand racing
HOW IT WORKS
- EXPLORE: Review the expert roster and identify the areas where you feel you need support
- CONNECT: Contact Lyn St. James to review your career goals. Then reach out directly to the experts whose services we determine fit your needs (contact info provided)
- GROW:Work with them to build your sponsorship strategy, fitness program, brand, and racing career
- Note: While access to the experts is free, individual services are fee-based. Each expert will discuss their rates with you directly.
READY TO MOVE UP?
The difference between racing where you can afford and racing where you belong is having the right team around you. Let us help you build the team.
“Knowledge is power. But knowledge + the right experts + your commitment to doing the work = success.”
– Lyn St. James
7x Indianapolis 500 Competitor | IMSA Winner | Indy 500 Rookie of the Year